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Cambridge India & ESOL Stalls

The 54th ASISC (Annual Conference of Schools affiliated to the Council for the Indian School Certificate Examinations (CISCE)) was held in Hyderabad from 23rd to 25th November 2011. This is the most important event for publishers in this segment, as it gives an opportunity to interact with more than 1500 principals at one place.

Cambridge University Press India with 5 new series of books for the ICSE schools participated as an exhibitor for the first time. It was a perfect platform for us to gauge the response of user schools and principals towards our books. Our books received a magnificent response.

The event saw all major publishers in India setting up display stalls. We also had University of Cambridge ESOL Examinations participating in the conference. Our stall had the most number of walk-ins and more than 200 requests for examination copies of books.

Visitors to the stall

The Multimedia Presentation being played

Apart from the books display, our new multimedia presentation especially made for the ICSE Products was played throughout the conference. This was played on various strategically placed LCD Display boards and in the main auditorium in between sessions.

The Cambridge stall became the hub of activities for principals over the three day conference.

Cambridge launches ICSE books, watch video